Savana App Redesign

Savana App
Redesign

A fashion shopping app redesigned around one question: what actually makes a customer trust an online store enough to come back.

A fashion shopping app redesigned around one question: what actually makes a customer trust an online store enough to come back.

Topic

Topic

UI UX Design
(Academic Project)

UI UX Design
(Academic Project)

Role

Role

UX Researcher
UX Strategy & Feature Ideation
UI Design & Prototyping

UX Researcher
UX Strategy & Feature Ideation
UI Design & Prototyping

Timeline

Timeline

10 weeks

10 weeks

Team

Team

4 Designers

4 Designers

A hand holding a phone showing the Newcomer welcome screen
A hand holding a phone showing the Newcomer welcome screen

Reality of Savana App

Reality of Savana App

Savana is a real fashion e-commerce brand with a live app and a real customer base across India, the UK, the Gulf, and Singapore. This project took the existing app and redesigned it from the ground up, using actual customer complaints as the starting point instead of a hypothetical brief.

Savana is a real fashion e-commerce brand with a live app and a real customer base across India, the UK, the Gulf, and Singapore. This project took the existing app and redesigned it from the ground up, using actual customer complaints as the starting point instead of a hypothetical brief.

Savana already has customers. It also already has their complaints. Delivery delays stretching into weeks, incomplete orders, a return process nobody trusted, clothes that sometimes don't match to their photos, customer service that went quiet when it mattered, sizing that never quite matched the chart.

Savana already has customers. It also already has their complaints. Delivery delays stretching into weeks, incomplete orders, a return process nobody trusted, clothes that sometimes don't match to their photos, customer service that went quiet when it mattered, sizing that never quite matched the chart.

Discoveries and Insights

Discoveries and Insights

We started with secondary research into common fashion e-commerce complaints (delivery delays, sizing mismatches, and poor support), then validated it through surveys, user interviews, competitor testing on Myntra, Ajio, and Nykaa Fashion, and observation studies. We grouped the findings into seven themes, from trust & brand feel to delivery & tracking, giving us a clear map of where the real pain lived.

We started with secondary research into common fashion e-commerce complaints (delivery delays, sizing mismatches, and poor support), then validated it through surveys, user interviews, competitor testing on Myntra, Ajio, and Nykaa Fashion, and observation studies. We grouped the findings into seven themes, from trust & brand feel to delivery & tracking, giving us a clear map of where the real pain lived.

Frequent delay, No real time updates, Need Amazon-like reliability.

Shanaya Subhedar, 19, Pune. B.Tech student.


"Offline shopping needs hours. I only have minutes."

Shanaya isn't shopping for fun, she's shopping around a schedule that doesn't leave room for mistakes. A missing size chart or a vague delivery window isn't a minor annoyance to her, it's a reason to abandon the cart and go back to Amazon.

"Offline shopping needs hours. I only have minutes."

Shanaya, 19, Pune, B.Tech student, shops around a packed schedule with zero room for error. A missing size chart or vague delivery window isn't a minor annoyance; it's a reason to abandon cart for Amazon.

How might we ensure customers feel delighted after buying, through a reliable e-commerce service?

How might we ensure customers feel delighted after buying, through a reliable e-commerce service?

Wireframes

Wireframes

With the IA finalized, we moved into wireframes, working through the full task flow, from guest browsing and login, through mood-based discovery and product evaluation, to checkout, tracking, and returns, to make sure every screen had a clear purpose before we touched visual design.

With the IA finalized, we moved into wireframes, working through the full task flow, from guest browsing and login, through mood-based discovery and product evaluation, to checkout, tracking, and returns, to make sure every screen had a clear purpose before we touched visual design.

Final Outcome

Final Outcome

We focused on creating an appealing yet clean and consistent design, that aligned with Savana’s brand identity, and created a cohesive experience. We strategically implemented images, colors, typography and other visual elements, that evoked a feeling of trust, comfort, reassurance and excitement, thus promising a hundred percent customer satisfaction

We focused on creating an appealing yet clean and consistent design, that aligned with Savana’s brand identity, and created a cohesive experience. We strategically implemented images, colors, typography and other visual elements, that evoked a feeling of trust, comfort, reassurance and excitement, thus promising a hundred percent customer satisfaction

Dynamic Flash Pricing

Dynamic Flash Pricing

New dynamic pricing tool where product prices rise with demand and drop when buyer interest decreases, making shopping more interactive and market-driven.

New dynamic pricing tool where product prices rise with demand and drop when buyer interest decreases, making shopping more interactive and market-driven.

a phone containing the an app feature
a phone containing the an app feature
a phone containing the an app feature

Pick a Mood

Pick a Mood

Select moods like Elegant, Street, or Minimal to unlock curated looks and AI stylist picks that match your style.

Select moods like Elegant, Street, or Minimal to unlock curated looks and AI stylist picks that match your style.

AI Stylist

AI Stylist

AI Stylist: Smart fashion assistant suggesting outfits based on user style and trends.

Placement: On home page top and within Fitboard for quick, personalized styling.

AI Stylist: Smart fashion assistant suggesting outfits based on user style and trends.

Placement: On home page top and within Fitboard for quick, personalized styling.

a phone containing the an app feature
a phone containing the an app feature

Fit Board

Fit Board

A Pinterest-style feature in the shopping app where users save, mix, and visualize outfits or products for style inspiration and easy shopping.

A Pinterest-style feature in the shopping app where users save, mix, and visualize outfits or products for style inspiration and easy shopping.

a phone containing the an app feature
a phone containing the an app feature

AR/VR Try On

AR/VR Try On

Immersive try-on and product preview experience using Augmented and Virtual Reality, helping users visualize items before purchase.

Immersive try-on and product preview experience using Augmented and Virtual Reality, helping users visualize items before purchase.

Live Tracking

Live Tracking

Real-time order tracking with interactive visuals and progress milestones, making delivery updates fun and engaging for users.

Real-time order tracking with interactive visuals and progress milestones, making delivery updates fun and engaging for users.

a phone containing the an app feature

Spin the wheel

Spin the wheel

Spin the Wheel: Interactive feature offering discounts on dresses and products, adding fun and engagement to shopping.

Spin the Wheel: Interactive feature offering discounts on dresses and products, adding fun and engagement to shopping.

a phone containing the an app feature

User Testing Insights

User Testing Insights

With the IA finalized, we moved into wireframes, working through the full task flow, from guest browsing and login, through mood-based discovery and product evaluation, to checkout, tracking, and returns, to make sure every screen had a clear purpose before we touched visual design.

With the IA finalized, we moved into wireframes, working through the full task flow, from guest browsing and login, through mood-based discovery and product evaluation, to checkout, tracking, and returns, to make sure every screen had a clear purpose before we touched visual design.

Users leaned toward scrolling over searching, and responded well to Fit Board, AI Stylist, Pick a Mood, and Trends specifically. Live tracking and the overall clean layout got praised directly against Myntra's clutter.
The "For You" and "Bestsellers" sections went unnoticed. Users wanted clickable product cards, clearer sizing info, and an edit option they couldn't find. Fit Board felt glitchy in testing, and search didn't work as expected.
Loyalty points visible in the cart, seasonal visual themes, real user photos instead of studio shots, and an AI stylist that could factor in body type and color analysis.

Learnings

Learnings